In the 90s, 2 Marathi boys did a nude photoshoot and the entire country became a sensation. The 90s were a time of change. New and bold experiments were being done without compromise in all fields like film, television, music, advertisements, media. Although nudity has been normalized in today’s social media and OTT era, wearing bold clothing was also a controversial topic in the 90s. But this boldness was rooted in the culture of bold modeling in India. Winds of modeling were blowing everywhere. Advertisements in TV channels and print media were ramped up. So models were getting space in advertisements. Meanwhile, one such ad that became controversial was a print ad featuring Marathmole models Milind Soman and Madhu Sapre.